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Frequently Asked Questions

Everything You Need to Know Before We Get to Work

We believe in transparency from day one. Here’s a look at how we operate, what to expect, and how we set your campaigns up for long-term success. Don’t see what you’re looking for? Just reach out, we’re happy to chat.

Getting Started

If people search for what you offer online, paid ads can work. Google Ads captures people already looking for your service. Meta Ads builds awareness with people who match your ideal customer profile. We start with a free account audit so we can tell you honestly whether ads make sense before you spend a dollar.
Access to your Google Ads account (or we create one), your Google Business Profile, your website URL, and a conversation about your services, service area, and what a good lead looks like. If running Meta Ads, we need Meta Business Manager access too. We handle conversion tracking, call tracking, and campaign builds from there.
Yes. Most clients come to us with campaigns that aren’t performing. We audit the account, find what’s wasting budget, and rebuild or restructure as needed. You keep all historical data, quality scores, and conversion history. We don’t start from scratch unless the account is beyond repair.
We can get everything live within about a month. We don’t rush it because we want you set up right. First we learn your business, what’s worked, what hasn’t, where your website stands. Then we build campaigns, configure tracking, and schedule a launch call to go live with your approval.

Our Services

We manage Google Ads (Search, Shopping, Display, Demand Gen, Performance Max, and Local Services Ads), Meta Ads (Facebook and Instagram), YouTube Ads, and Google Business Profile. Most clients start with one or two platforms and expand once they see results.
Google Ads captures demand. Someone searches ‘plumber near me’ and your ad shows up. Meta Ads creates demand. Your ad appears in someone’s feed based on interests, demographics, and behavior. Most businesses benefit from both, but if budget is limited, Google Ads typically delivers faster ROI for service-based businesses.
Offline conversion tracking connects ad clicks to actual revenue. A lead clicks your ad, calls your business, books a job, and pays. We feed that closed-loop data back into Google Ads so the algorithm learns which clicks lead to real customers, not just form fills. Most agencies track clicks and calls. We track revenue. That feedback loop is what separates campaigns that improve over time from ones that plateau.
Depending on your situation, yes. If your current website converts well, we work with what you have. If your ads need a dedicated landing page to perform, we can build conversion-optimized pages tailored to specific campaigns or services. We’ll let you know if it’s something that would make a difference for your results.

Pricing & Contracts

No. Everything is month-to-month. Cancel with 30 days notice at any time. We keep clients by delivering results, not by locking them into contracts.
Yes, 100%. Your Google Ads, Meta Business Manager, and all assets stay in your name. Your billing info is on the account so you always see what you’re spending. If you ever move on, you keep everything: campaigns, data, audiences, and conversion history.
Yes. We’re based in the Cincinnati area but manage campaigns nationwide. Google Ads and Meta Ads work the same whether you’re targeting one zip code or an entire state. As long as we can hop on a call and understand your business, location doesn’t matter.

Working Together

You work directly with the person managing your campaigns. No account manager relay, no junior staff learning on your budget. When you call or email, you’re talking to the same person who built your campaigns and reviews your data every week.
You get a monthly performance report covering impressions, clicks, conversions, cost per lead, and return on ad spend, broken down by campaign and platform. You also have full access to your ad accounts at all times. If something needs attention between reports, we reach out proactively.
Most clients see leads within the first week of going live, especially with Google Search Ads. Meaningful optimization takes 60 to 90 days as the algorithms learn which audiences, keywords, and placements convert best. We set expectations clearly upfront so you know what to look for at each stage.
By 90 days we almost never expect a client to not be seeing results. But if something isn’t where it should be, we dig into the data and figure out why. Sometimes it’s the landing page, sometimes the market shifted, sometimes we need to adjust targeting or budget. We walk you through what we’re seeing, what we’ve tested, and what the options are. We’re not in the business of billing someone for something that isn’t working.

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GoodPup Digital Services

GoodPup Digital works with small businesses and large organizations across Cincinnati, NKY, and nationwide.

Google Ads Management

Meta / Facebook Ads

YouTube Advertising

Display Advertising

Performance Max Campaigns

Demand Gen Campaigns

Google Business Profile

Our Services →

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