About Good Pup Digital

Good Pup Digital is a Cincinnati-based SEO and ads agency built for small to medium sized businesses. We run Local SEO, Google Ads, Meta Ads, and Google Business Profile management for service-based businesses and ecommerce brands across the United States. Our focus is real revenue: more phone calls, more form submissions, more booked jobs, not numbers that look good in a report.

Meet Ethan Widrig

I started Good Pup Digital because I genuinely enjoy this work. Digging into campaign structures, troubleshooting conversion tracking, building local SEO from the ground up. This is not just my job. It is what I spend my time thinking about.

I have spent years managing end-to-end digital marketing campaigns across Local SEO, Google Search, Shopping, Display, Demand Gen, YouTube, and Meta Ads. Not just setting them up and walking away, but building the full infrastructure around them: Google Tag Manager for conversion tracking, GA4 and Looker Studio for reporting, CRM workflows that connect marketing to actual sales.

Over my career, I have managed campaigns for a wide range of clients. I have personal experience managing commercial and industrial operations, even a top ten U.S. oil company. Today at Good Pup Digital, my focus is on local service businesses and ecommerce brands. That range taught me how to adapt strategy to the business, not force every client into the same playbook.

When you work with Good Pup Digital, you are working directly with me. The person on the strategy call is the same person building your campaigns, writing your SEO content, and optimizing your landing pages. No handoffs to junior account managers. No revolving door of contacts.

Why Good Pup Digital?

If you are re-evaluating your current agency or looking for someone new, you are probably asking yourself if you are actually getting what you are paying for. We talk to business owners every week who realize they have been working with an agency for months, sometimes paying thousands per month, and cannot answer basic questions about their own campaigns.

Ask yourself these questions about your current agency:

Do you actually own your Google Ads account? Your website? Some of the largest agencies operate by keeping everything in their name. When you try to leave, you find out you do not own any of it.
Can you see exactly how much is going to ads vs. management fees? Or are you paying a lump sum with no transparency on where the money actually goes?
Can your account manager actually explain how your campaigns work? Can they name the different Google campaign types? Explain how local SEO ranking factors work? Or do they just talk in vague terms about “optimization” and “performance”?
Do you actually know how much revenue your ads have generated? Most agencies stop at clicks, impressions, and leads. Without offline conversion tracking and revenue data flowing back into Google and Meta, you cannot know your true return on ad spend or what is actually driving the business.

These are not gotcha questions. These are the basics. If your agency cannot answer these clearly, we would love to have a conversation about what your campaigns should actually look like.

What Makes Us Different

You Own Everything

Your Google Ads account is yours. Your website is yours. Your data is yours. Period. We never hold accounts hostage or build on platforms you cannot take with you. If you ever decide to leave, you walk away with everything.

No Long-Term Contracts

We believe our performance should speak for itself. That is why we do not lock clients into long-term contracts. We earn your business every single month through results, not paperwork.

Process-Driven, Not Guesswork

Every campaign we manage follows documented SOPs and checklists built from real experience, not templates pulled off the internet. From account setup to ongoing optimization, A/B ad testing, on-page SEO, and monthly reporting, every step is structured and repeatable. That consistency is how we scale campaigns without dropping the ball.

Campaign Structure and Tracking Done Right

Most agencies still rely on Google Tag Manager and browser-based tracking, which gets blocked far more often than they will admit. We take the opposite approach. We almost always set up server-side tracking so your real lead and conversion data actually makes it back to Google and Meta. For phone calls, that means CallRail, with calls lasting over 60 seconds counted as leads. For forms and bookings, every single lead gets tracked.

Our Philosophy

We do not believe in selling you something you are not ready for. We do not believe in 12-month contracts that protect the agency instead of the client. And we do not believe in hiding behind dashboards full of vanity metrics while your phone is not ringing.

We believe in: