About Good Pup Digital

Good Pup Digital is a performance-driven PPC and paid advertising agency based in Cincinnati and Northern Kentucky, specializing in Google Ads management, Meta Ads management, and other digital advertising services for service-based businesses and ecommerce brands across the United States.

Meet Ethan Widrig

Ethan Widrig, founder of Good Pup Digital - Cincinnati PPC and paid advertising agency

I started Good Pup Digital because I genuinely enjoy this work. Digging into campaign structures, troubleshooting conversion tracking. This is not just my job. It is what I spend my time thinking about.

I have spent years managing end-to-end digital advertising campaigns across Google Search, Shopping, Display, Demand Gen, YouTube, and Meta Ads. Not just setting them up and walking away, but building the full infrastructure around them: Google Tag Manager for conversion tracking, GA4 and Looker Studio for reporting, CRM workflows that connect marketing to actual sales.

I have worked with a diverse range of clients, from local home service businesses to commercial and industrial companies, including campaigns for a top ten U.S. oil company. That range taught me how to adapt strategy to the business, not force every client into the same playbook.

When you work with Good Pup Digital, you are working directly with me. The person on the strategy call is the same person building your campaigns, reviewing your search terms, and optimizing your landing pages. No handoffs to junior account managers. No revolving door of contacts.

Most Businesses Are Not Ready for Ads

This might sound strange coming from an ad agency, but it is true. A large number of businesses that reach out to us are not ready to run paid ads yet.

They do not have a website. Or they have a website that loads in eight seconds and has no clear calls to action. Or they have never set up conversion tracking, so they have no idea which marketing channels actually drive revenue.

Running ads on a broken foundation is burning money. We will be the first to tell you that. If your website is not built to convert visitors into leads or customers, pouring ad spend into it will not fix the problem. It will just make it more expensive.

For businesses in that position, we recommend starting with the foundation: a website built to convert and an investment in SEO. SEO compounds over time. Every page you optimize, every piece of content you publish, every local citation you build continues to work for you months and years later. Ads amplify what is already working. They cannot fix what is broken.

We would rather tell you that upfront than take your money and watch your campaigns underperform.

The Iceberg Problem

Even when a business is ready for ads, most agencies only touch the tip of the iceberg: the ad platform itself. They set up campaigns, write some ad copy, pick a few keywords, and call it a day.

But the ad platform is maybe 30% of what determines your results. Below the surface is everything that actually controls how much you pay per click and how many of those clicks turn into customers:

  • Landing page experience. Google measures how relevant and useful your landing page is. A strong landing page directly improves your Quality Score.
  • Quality Score drives Ad Rank. Higher Quality Score means higher Ad Rank, which means better positions while paying less per click. Your competitors might be bidding more and still showing below you.
  • Page speed matters. A landing page that takes five seconds to load loses over half its visitors before they even see your offer.
  • Tracking phone calls, not clicks. Most agencies report on clicks and impressions. We set up offline conversion tracking so you know which keywords and ads generate actual phone calls and booked jobs.
  • The full funnel, not just the top. From ad copy to landing page to form submission to phone call to closed deal. Every step either helps or hurts your return on ad spend.

When you optimize the full funnel, you get more out of every dollar. Lower cost per click. Higher conversion rates. More calls for the same budget. That is the difference between an agency that manages your ads and one that manages your results.

Why Good Pup Digital?

If you are re-evaluating your current agency or looking for someone new, you are probably asking yourself if you are actually getting what you are paying for. We talk to business owners every week who realize they have been working with an agency for months, sometimes paying thousands per month, and cannot answer basic questions about their own campaigns.

Ask yourself these questions about your current agency:

  • Do you actually own your Google Ads account? Your website? Or does your agency? Some of the largest agencies operate by keeping everything in their name. When you try to leave, you find out you do not own any of it.
  • Can you see exactly how much is going to ads vs. management fees? Or are you paying a lump sum with no transparency on where the money actually goes?
  • Was your “custom-built” website actually a template? We have seen agencies sell the same website to hundreds of businesses in the same niche. Same design, same copy, just your logo swapped in.
  • Can your account manager actually explain how your campaigns work? Can they name the different Google campaign types? Explain how targeting works? Or do they just talk in vague terms about “optimization” and “performance”?
  • Are your ads only running on verified, high-quality channels? Or is your budget being wasted on bot traffic and spam sources that inflate numbers but generate zero real leads?

These are not gotcha questions. These are the basics. If your agency cannot answer these clearly, we would love to have a conversation about what your campaigns should actually look like.

What Makes Us Different

You Own Everything

Your Google Ads account is yours. Your website is yours. Your data is yours. Period. We never hold accounts hostage or build on platforms you cannot take with you. If you ever decide to leave, you walk away with everything.

No Long-Term Contracts

We believe our performance should speak for itself. That is why we do not lock clients into long-term contracts. We earn your business every single month through results, not paperwork.

Process-Driven, Not Guesswork

Every campaign we manage follows documented SOPs and checklists built from real experience, not templates pulled off the internet. From account setup to ongoing optimization, A/B ad testing, and monthly reporting, every step is structured and repeatable. That consistency is how we scale campaigns without dropping the ball.

Campaign Structure and Tracking Done Right

Most agencies avoid getting technical because they do not want clients questioning how their ads are being run. We take the opposite approach. We want you to understand exactly how your campaigns are structured, what conversion tracking is in place, and why every decision is being made. We use Google Tag Manager, GA4, and Looker Studio to build reporting dashboards that show you exactly what is working and what is not.

Experience Across Industries and Scale

We have managed campaigns for local home service businesses, auto repair shops, ecommerce brands, healthcare practices, real estate companies, commercial and industrial operations, and a top ten U.S. oil company. Lead gen, ecommerce ROAS, local service areas, national targeting. That range means we understand how to adapt strategy to your business, not force you into a one-size-fits-all approach.

Our Philosophy

We do not believe in selling you something you are not ready for. We do not believe in 12-month contracts that protect the agency instead of the client. And we do not believe in hiding behind dashboards full of vanity metrics while your phone is not ringing.

We believe in:

  • Starting with the foundation: a website and tracking that actually work
  • Campaign structure done right from day one
  • Conversion tracking so you know what is working
  • Honest feedback, even if it is not what you want to hear
  • Earning your business every month through results

If you are looking for an agency that treats your business like it matters, we would love to talk.

Let's Get Started!

Let us know what you’re working on. We’ll follow up fast with next steps.

Good Pup Digital

Ready to Work With an Agency That Actually Cares?

Contact us today for a free consultation. No pressure, no long-term commitments.