Clean & Dusted is a Cincinnati and Northern Kentucky cleaning company. Here is how we grew them: 281 leads from Meta ads since January 28, a rebuilt website now ranking on Google, and what comes next.
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| Ad | Reach | Impressions | Frequency | Results | Cost / Result | Amount Spent |
|---|---|---|---|---|---|---|
| Evergreen | 28,256 | 66,695 | 2.36 | 94 | $13.61 | $1,279.35 |
| Team Carousel | 3,277 | 5,830 | 1.78 | 13 | $11.51 | $149.68 |
| Results from 2 ads | 31,533 | 72,525 | 2.30 | 107 | $13.67 | $1,429.03 |
You want to know who is coming into your home. The owner and her team are in the actual ads, so local homeowners click on faces they recognize.
The winning ad is just the owner next to the branded company car. No graphics, no clutter. Click for the bio, the offer, and a one-click path to a quote.
Every click goes to a dedicated page with one offer, one form, and one decision, with no website menu to wander off into. It leads with social proof and real testimonials and shows the work instead of just describing it. A normal service page on the main site does not convert anywhere near the same.
We do not hand-pick an age, gender, or interest. Instead, every time someone submits the form or calls, we send that conversion back to Meta with first-party data: the form details plus hidden fields that capture their IP and Facebook click ID. Meta learns who becomes a real customer, not just who clicks, and goes and finds more people like them. It is far more setup than the default pixel, and it is the biggest reason the cost per lead keeps dropping.
Click a metric to add or remove its line. Hover any day for exact figures. The position line is inverted, so higher means a better ranking; average position is a site-wide blend across all queries.
That is page 3 of search results. Almost nobody scrolls that far.
Only about 47 visits a month from Google.
Almost half were people already searching her business name.
Google does not show the same results to everyone. What appears changes with who is searching, where they are, the device they are on, and even the time of day, so no business shows up for every search every time. What matters is showing up consistently, and over three months Clean & Dusted appeared in Google results for 200+ different local cleaning searches across Cincinnati and Northern Kentucky, from neighborhood house cleaning to move-out, deep, and post-construction cleaning. That steady presence across hundreds of real searches is the groundwork that rankings and clicks are built on.
Google & Meta (Facebook & Instagram)
Facebook and Instagram ads built around recurring and maintenance plans, growing customer lifetime value instead of chasing one-time jobs. Planned
Window washing and pressure washing campaigns lined up for summer, each with its own landing page. Coming soon
Limited-time deep cleaning offers timed to when demand is highest. Planned
A primary campaign for each service plus separate campaigns for each location with enough volume (house cleaning Union, house cleaning Florence, and so on), each pointing to its own page. Location targeting lives at the campaign level, so dedicated pages lift landing-page experience, Quality Score, and Ad Rank, which wins clicks cheaper than competitors and stretches the budget further. Future
Expanding into more Cincinnati and Northern Kentucky neighborhoods Clean & Dusted wants to serve. Ongoing
A dedicated page for every cleaning service, each built to rank for its own search intent. Ongoing
Posts that answer the questions homeowners actually search and pull in long-tail traffic. Monthly
Most local searches include "near me," and Google answers those with the Map Pack, which favors businesses with a real address it can measure distance from. A verified address would let Clean & Dusted compete there instead of being treated as address-less, and the Map Pack is where the Google reviews and a large share of local clicks live. Planned
A short message to opted-in past customers asking for a Google review. Builds on the 4.9-star reputation. Future
Posting, photos, and Q&A management to win the Map Pack across more neighborhoods. Monthly
Sponsoring local events and community outreach that build the brand and earn local links, which also help SEO. Future
Bringing in a pro for professional video content to fuel Facebook ads and grow Clean & Dusted as a recognized local brand. Future
We start with a free audit of your website, Google presence, and competition. You keep it even if you don't hire us, and there is no long-term contract either way.
Book a MeetingPrefer to talk? Call (859) 905-9573.
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